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CNIt only produces socks and exports 100%. Under the global epidemic, will foreign trade companies that play singles get into trouble? Located in Haining Everbright Socks Co., Ltd., Jiaxing, Zhejiang, gave a negative answer: "Our self-control factory and many cooperative factories are full of tasks."
"Prepare an umbrella on sunny days, and be calm on rainy days." As early as seven years ago, in the face of rising labor and land costs, and domestic and foreign difficulties caused by rising trade frictions, China Everbright had planned for a rainy day.
With a history of nearly 10 years, Everbright Socks has OEM OEMs for more than a dozen of well-known sports, fashion brands and large supermarkets around the world, with a total of more than 20 brands.
Excessive reliance on OEMs must also solve problems. Without its own brand, there is no pricing power, and companies cannot withstand the "turmoil" of tariff fluctuations. Another shortcoming is that the OEM cannot hear the voice of customers, and cannot form a closed industrial chain of "R&D-production-sales".
So set out to build its own brand. In the first step, they have registered multiple trademarks in more than 100 countries and regions around the world. Afterwards, they successively contacted several major cross-border e-commerce platforms... Before the "heavy rain", the "umbrella" was already in hand.
"Prepare an umbrella on sunny days, and be calm on rainy days." As early as seven years ago, in the face of rising labor and land costs, and domestic and foreign difficulties caused by rising trade frictions, China Everbright had planned for a rainy day.
With a history of nearly 10 years, Everbright Socks has OEM OEMs for more than a dozen of well-known sports, fashion brands and large supermarkets around the world, with a total of more than 20 brands.
Excessive reliance on OEMs must also solve problems. Without its own brand, there is no pricing power, and companies cannot withstand the "turmoil" of tariff fluctuations. Another shortcoming is that the OEM cannot hear the voice of customers, and cannot form a closed industrial chain of "R&D-production-sales".
So set out to build its own brand. In the first step, they have registered multiple trademarks in more than 100 countries and regions around the world. Afterwards, they successively contacted several major cross-border e-commerce platforms... Before the "heavy rain", the "umbrella" was already in hand.
